The Friday Fermentable: Wine Authorities Spread the Gospel of Roséism

As I agonized over what I’d write about for this week’s installment of The Friday Fermentable, my Wine Authorities newsletter arrived followed by their tweet on their inaugural music video.
Wine Authorities, my local wine merchants and community gods, have been spreading the gospel of rosé wines as a summer alternative to the red wines we enjoy most of the rest of the year. But contrary to the sweet white zinfandels and such that might turn off those who enjoy good wine, there is now a plethora of foreign and domestic wine offerings (and values) that show off red grapes in a lightly-crushed version. (Briefly, by minimizing the amount of time the red grapeskins are incubated with the must, some color and flavor compounds in the skins are extracted without the heavier tannins of a fully-extracted red.)
From the circle of the magnificent rose collection at the Sarah P Duke Gardens, I present The Pope of Pink, The Right Reverend of Rosato, and The Rabbi of Rosé, “(We Always Promised You) A Rosé Garden.”

(We Always Promised You a) Rosé Garden from Wine Authorities on Vimeo.

At Wine Authorities we practice Roséism – the drinking of dry pink wine. Our mission is to convert the unconverted. We want to teach wine lovers that pink wine is not necessarily sweet. Drink the pink. We donate a percentage of every rosé bottle sold to the Triangle, NC Susan G. Komen Foundation.

There are too many highlights to list but as a former Polish National Catholic altar boy, I particularly appreciate the incensing technique of the Jewish co-owner, Seth Gross, using a bottle of ros&eacute. The nod to Jimi Hendrix at the end was also a nice touch of reverence.
Please excuse me while I find my asthma meds and change my pee-soaked underwear.
Special thanks to:
Chris Boerner (Sound Pure Studios, Durham, NC)
Dennis Scoville (pedal steel guitarist extraordinaire)
Charles Stern (Best Boy, Key Grip, Fluffer – I can’t believe they said “Fluffer”)
Larry Gottschalk (Photographer, Cinematographer)

One comment

  1. this is one of the best blogs i have seen recently! congrats to Mr.Abel Pharmboy for his great job, keep going all the best!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 25 other followers

%d bloggers like this: